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December 11, 2004

Buy Blue: Proactive political purchasing

The consumer boycott is an organizing tactic with a great deal of history to it. In the past ten years, the environmental movement has done an impressive job of reinventing it into a "markets initiative" -- a strategic campaign designed to put economic pressure on a company to end a specific destructive practice.

Into this landscape comes Buy Blue, an interesting new effort to identify companies that have a clear direction to their political giving, and to allow consumers to make purchasing choices from companies that support progressive politics, while avoiding the companies that power the conservative machine.

It's a fledgling effort, but one well worth keeping an eye on.

Posted by Jon Stahl on December 11, 2004 at 01:32 PM in The Politics of Business | Permalink

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