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September 23, 2005

Seattle Entrepreneur Uses Homeless to Advertise Internet Site has been approved

Dan Bakkedahl, the Daily Show's new correspondent, makes a great debut interviewing an unscrupulous Seattle entrepreneur who pays the homeless $3 a day to advertise his Internet site on their street signs. The entrepreneur calls it 'Bumvertising' - I call it sick. We'll see what the Washington Department of Labor calls it.

If you're offended, consider making a donation to Real Change, Seattle's homeless newspaper. Real Change vendors earn 65 cents for each copy of the newspaper that they sell on the streets. The interaction between the vendors and the buyers provide a connection that helps tear down the stereotypes which create labels such as 'bum' and allow some of us to be so disconnected from the plights of those less fortunate.

'Bumvertising' is a new take on a necessary evil

'Bumvertising' stirs debate

Posted by Jeff on September 23, 2005 at 09:52 PM | Permalink


I think any way of hiring a homeless person should be a good thing. I am sure they do not get paid that well for having a sign at the bottom, it's not like they get paid by the hour (they only get $1-$5 a day plus sandwich and bottle of water for advertising all day long in extreme weather conditions, making a lousy 5 cents an hour to 25 cents per hour, wow, BIG MONEY)...

Now the panhandler is less likely to get spare change from passer-bys as it looks as though they have a "job" advertising (they may actually make less money than before), this was the case with "panners" that sold the "Spare Changes" or "Street News" type newspapers (they could get much more money begging without selling papers).

What I think bumvertisments should do is make it so that if the agency used all 4 sides of a panhandlers sign (maybe even the backside), they panhandler should have an oppritunity to least make close to minimum wage (aprox $6/hr), that's about a $1.00 per ad per hour (monitor their progress by having them panhandle near live webcam in city). This would be enuough income generated so that the homeless person could actually get a cheap hotel for the night so they can sleep well and clean up for the next day of work. Giving a panhandler $1-5 dollars for a long days work is not helping, that will not even cover breakfast the following morning! Maybe give/rent these homeless people warm jackets (or t-shirts for hot climate) to wear that will allow more advertising on the back and front too (will help homeless stay warm). This advertising agency should be trying to make the homeless people NON-HOMLESS, by offering an actual wage for the "full package ad pack", these homeless people could get off the streets and become employees (on contract) rather than helpless & homeless (this would lessen the controversy of the agency too, they could probably even get grants and hold fund raisers to help the cause)...

http://www.SpareSomeChange.com is the homeless search engine (poverty link portal) I made.

Posted by: Natural Disaster | Oct 15, 2005 9:57:03 PM

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