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February 06, 2006

Blogs Catching On

Gallup has a new poll out which says that 20% of Americans who use the web (73% of the population) say they consult blogs frequently or occasionally.  That's only a bit behind the 28% who use instant messaging, the 24% who make use of on-line auctions or the 22% who download music. 

Of course "reading blogs" is still at the bottom of the list of 13 choices.  Aw well. Email still tops the list at 87%, followed by checking news and weather at 72% (these folks will figure out they can get better news off of blogs soon enough), and both shopping and travel planning at 52% each.

More men (24%) read blogs than women (17%) and more younger folks, 18-29, (28%) than older folks, over 50, (17%).  And 60% still say they never look at blogs. 

Still, it's coming along.  Here's an article at Editor and Publisher that discusses it.

Posted by Lynn Allen on February 6, 2006 at 02:36 PM in Media | Permalink

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