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September 09, 2006

Identity, not issues

Good editorial from Paul Waldman in the Boston Globe, reminding Democratic candidates to focus on their identity, not their issue positions.

If there's one thing Republicans have understood and Democrats haven't,
it is that politics is not about issues. Politics is about identity.
The candidates and parties that win are not those aligning their
positions most precisely with a majority of the electorate. The winners
are those who form a positive image in the public mind of who they are
(and a negative image of who their opponents are). Issues are a vehicle
to create that identity, one that combines with symbolism and narrative
to shape what the public thinks about when they think about Democrats
and Republicans.

Posted by Jon Stahl on September 9, 2006 at 08:48 AM in Policy, Strategery | Permalink

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